That doesn’t really make sense though. I thought that they hired Lattner to work on LLVM/clang so they could have a non-gpl compiler and to make whatever extensions they wanted to C/Obj-C. Remember when they added (essentially) closures to C to serve their internal purposes?

So they already got what they wanted without inventing a new language. There must be some other reason.

That sounds like Microsoft's doctrine!

To be fair, work on Swift began in 2010, which would technically predate Tim Cook's accession to the position of CEO by a year or so.

I definitely agree with the first point - it's not meant to be the best.

On the second part, I think the big thing was that they needed something that would interop with Objective-C well and that's not something that any language was going to do if Apple didn't make it. Swift gave Apple something that software engineers would like a ton more than Objective-C.

I think it's also important to remember that in 2010/2014 (when swift started and when it was released), the ecosystem was a lot different. Oracle v Google was still going on and wasn't finished until 2021. So Java really wasn't on the table. Kotlin hit 1.0 in 2016 and really wasn't at a stage to be used when Apple was creating Swift. Rust was still undergoing massive changes.

And a big part of it was simply that they wanted something that would be an easy transition from Objective-C without requiring a lot of bridging or wrappers. Swift accomplished that, but it also meant that a lot of decisions around Swift were made to accommodate Apple, not things that might be generally useful to the lager community.

All languages have this to an extent. For example, Go uses a non-copying GC because Google wanted it to work with their existing C++ code more easily. Copying GCs are hard to get 100% correct when you're dealing with an outside runtime that doesn't expect things to be moved around in memory. This decision probably isn't what would be the best for most of the non-Google community, but it's also something that could be reconsidered in the future since it's an implementation detail rather than a language detail.

I'm not sure any non-Apple language would have bent over backwards to accommodate Objective-C. But also, what would Apple have chosen circa-2010 when work on Swift started? Go was (and to an extent still is) "we only do things these three Googlers think is a good idea", Go was basically brand-new at the time, and even today Go doesn't really have a UI framework. Kotlin hadn't been released when work started on Swift. C# was still closed source. Rust hadn't appeared yet and was still undergoing a lot of big changes through Swift's release. Python and other dynamic languages weren't going to fit the bill. There really wasn't anything that existed then which could have been used instead of Swift. Maybe D could have been used.

But also, is Swift bad? I think that some of the type inference stuff that makes compiles slow is genuinely a bad choice and I think the language could have used a little more editing, but it's pretty good. What's better that doesn't come with a garbage collector? I think Rust's borrow checker would have pissed off way too many people. I think Apple needed a language without a garbage collector for their desktop OS and it's also meant better battery life and lower RAM usage on mobile.

If you're looking for a language that doesn't have a garbage collector, what's better? Heck, what's even available? Zig is nice, but you're kinda doing manual memory management. I like Rust, but it's a much steeper learning curve than most languages. There's Nim, but its ARC-style system came 5+ years after Swift's introduction.

So even today and even without Objective-C, it's hard to see a language that would fit what Apple wants: a safe, non-GC language that doesn't require Rust-style stuff.