It's easy to output LLM junk, but I and my colleagues are doing a lot of incredible work that simply isn't possible without LLMs involved. I'm not talking a 10 turn chat to whip out some junk. I'm talking deep research and thinking with Opus to develop ideas. Chats where you've pressure tested every angle, backed it up with data pulled in from a dozen different places, and have intentionally guided it towards an outcome. Opus can take these wildly complex ideas and distill them down into tangible, organized artifacts. It can tune all of that writing to your audience, so they read it in terms they're familiar with.

Reading it isn't the most fun, but let's face it - most professional reading isn't the most fun. You're probably skimming most of the content anyways.

Our customers don't care how we communicate internally. They don't care if we waste a bunch of our time rewriting perfectly suitable AI content. They care that we move quickly on solving their problems - AI let's us do that.