Apple has been doing personal agents for a while. They're crushing it so hard they must be tired of winning at this point.

For instance, the other day, the Siri button in maps told me it couldn't start navigation because it didn't know where it was. It was animating a blue dot with my real time position at the same time.

Don't get me started about the new iOS 26 notification and messaging filters. Those are causing real harm multiple times a day.