When did this happen? I do exact searches on Google almost every day and it seems to honor the quotation marks just fine for me.

The killer app for AI might just be unenshittifying search for a couple of years.

Then SEO will catch up and we'll have spam again, but now we'll be paying by the token for it. Probably right around the time hallucination drops off enough to have made this viable.

I kind of want to become Amish sometimes.