They wear down being run at 100% all the time. Support slowly drops off, the architecture and even the rack format become deprecated.
Yeah what's crazy is most of these companies are making accounting choices that obscure the true cost. By extending the stated useful life of their equipment, in some cases from 3 years to 6. Perfectly legal. And it has the effect of suppressing depreciation expenses and inflating reported earnings.
GPUs do not wear down from being ran at 100%, unless they're pushed past their voltage limits, or gravely overheating.
You can buy a GPU that's been used to mine bitcoin for 5 years with zero downtime, and as long as it's been properly taken care of (or better, undervolted), that GPU functions the exact same as a 5 year old GPU in your PC. Probably even better.
GPUs are rated to do 100%, all the time. That's the point. Otherwise it'd be 115%.