I'm not going to say what platform but it's an agentic coding tool, I know for a fact the platform loses in the mid $200.00s on a $20.00 plan. 10:1 loss leader for customer acquisition is crazy, and they'll have to make that up in the future somehow, they're all fumbling on how to vendor lock their customers, and its not necessarily clear they're going to be able to.

I expect some big falls from 10 figure businesses in the next year or two as they realize this is impossible. They've built an industry on the backs of gambling addicts and dopamine feins (I'm generalizing but this is a thing with LLM users (just read vibe coders posts on twitter, they're slot machine users). Ask sports betting operators from back in 2019-2022 how it worked out for them when they tried to give out 1-2k a year to attract new customers, and then realized their customers will switch platforms in an instant they see a new shiny offer. Look up the Fanduel Founders "exit" for an insight into this.

They have to eventually stop catering to the slot machine users, which are generally paying for these hugely lossy flat rate subscriptions, and somehow get them used to a different type of payment model, or cater strictly to enterprise... Which also aren't going to tolerate paying 20k a month in tokens per developer, is my guess.... Lots of delicate pricing problems to figure out for all these companies.