This is sort of true!
Spotify in particular is just patently the very worst. They released an amazing and delightful app sdk, allowing for making really neat apps in the desktop app in 2011. Then cancelled it by 2014. It feels like their entire ecosystem has only ever gone downhill. Their car device was cancelled nearly immediately. Every API just gets worse and worse. Remarkable to see a company have only ever such a downward slide. The Spotify Graveyard is, imo, a place of singnificantly less honor than the Google Graveyard. https://web.archive.org/web/20141104154131/https://gigaom.co...
But also, I feel like this broad repulsive trend is such an untenable position now that AI is here. Trying to make your app an isolated disconnected service is a suicide pact. Some companies will figure out how to defend their moat, but generally people are going to prefer apps that allow them to use the app as they want, increasingly, over time. And they are not going to be stopped even if you do try to control terms!
Were I a smart engaged company, I'd be trying to build WebMCP access as soon as possible. Adoption will be slow, this isn't happening fast, but people who can mix human + agent activity on your site are going to be delighted by the experience, and that you will spread!
WebMCP is better IMHO than conventional APIs because it layers into the experience you are already having. It's not a separate channel; it can build and use the session state of your browsing to do the things. That's a huge boon for users.