> Basic web search has become so horrible

It is not horrible, it reached the point of absolute excellence. Not for you, the user - but for making money for the creator. Remember, no one paid for web search, so you are the product. If you are the provider of the web search engine, the point of having web search is not deliver the best search result to the user, but maximize the amount of money you can make from the sum of the world population. And google did very good in maximizing their profits, without users turning away from them.