I think that yes, it's a lack of empathy stemming from the belief that everything can ultimately be distilled into personal responsibility.

In reality we are not so much in control, our psyche is easily manipulated by nudges, design that leaves you on the cusp of a dopaminic reaction is much more addictive. It's different to develop a vice to being manipulated into developing a vice. Morality should come into play on the latter, otherwise it's a free-for-all to discover the most effective ways to manipulate you into behaviours that are unhealthy but profitable.