Feels like there's an opportunity for an "ethical ads" platform
Mozilla tried this. But the only people who want this is consumers. Advertisers want as much info as possible to target ads so would never choose this option unless heavily pressured by consumers.
There is a platform called ethical ads for developer focused advertising: https://www.ethicalads.io/
does Google AdWords still exist? text only ads solves a lot of these issues
Oxymoron
For a few years in the webcomic & blog space there was Ryan North's Project Wonderful, which served unintrusive auctioned banner ads that were usually advertising another creator's genuinely interesting work; I have no problem at all seeing ads for things sincerely made by humans.