alt Hacker NewsWhy would ads go away just because you pay? Print newspapers and magazines have had ads forever and they cost money. Even expensive glossy magazines like National Geographic have full page ads, half page ads, etc.
There is no natural law that ads will go away. Ads will only disappear if their presence would make the company lose more customers than they gain on ads. Ads make them money. If people don't mind it so much to abandon the service/website, there will be ads. Publications are businesses and want to maximize profits. They don't just want to cover some fixed ongoing costs, like hosting and journalist salaries. As a business they use the available tools to make more profits. There is no "enough" in business.
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True, but also, businesses have used "coupons" for a long time. I saw one article where this was described as "selling the same product at multiple tiers".
eg. if you're rich, you don't bother with coupons (in general) - your time is more valuable than clipping the coupon and remembering to take it. if you're middle class, you use the coupon to feel like you're getting a deal, but if you forget, oh well. if you're lower class, you wait for a sale and then use the coupon to be able to afford it at all.
Similar with ads - if you won't let me access your site without showing me ads (even with an adblocker) - I really don't need your product that badly. Sell to those who have a lot of spare attention or willpower to look past your ads.
I don't mean I click on ads - EVER - but they're distracting. VERY distracting. I mean, the few times I've had to use yahoo mail from a browser without an ad blocker, it was an unbelievably bad experience. (yes, I still use yahoo. I got at least one of those accounts right around the time "BackRub" was renamed "Google")
When people are trying to justify ads, they often lean on "our servers cost $X per month and we have Y journalists paid $Z per month, therefore we need revenue from ads" which makes it sound like they need to raise a fixed, finite amount.
That sounds much more persuasive than "our billionaire owner paid a lot of money for this for-profit business, and he'd really like a return on his investment"
But you're right, of course - the fact someone pays a lot of money for something doesn't mean it won't be plastered with tawdry ads.
Exactly, we see this play out clearly with streaming apps. Disney sells a subscription to remove ads, then one day they change their mind and now you only see “less ads” and they introduce an even more expensive plan that removes ads. The behavior should be criminal yet every major streaming app does this.
These companies like to pretend ads are the pro-consumer approach when in reality they’d much rather scale through advertising than anything else. They get to increase revenue without touching acquisition cost. The only loser is the poor chump trying to watch their favorite TV show.