And/or propaganda.
Everyone can feel censorship, everyone can learn what they're punished for saying.
Propaganda, though, that can feel like learning, like personal growth and development.
If censorship comes with a stick, propaganda is a carrot.
And today, we have as much of a problem with metaphorical obesity as with literal obesity.
Propaganda works when it's the only source of information. This situation is created by censorship, especially in internets, where you don't need to walk to open a distant site.