Google Ads does "kind of" work in the niche I am in, usually with low competition key words.... but I did stop throwing money at it. I am never going to return the investment per conversion... but if you want a search engine to throw your money at.. it is still pretty much without alternative to me.
If you want to throw your money into a pit, there's a lot of alternative pits available out there. Happy to share my bank account, then at least one of us gets use out of it.
> You can add email/password and passkeys, but removing social logins entirely is a conversion killer. Every one of those auth flows hits American servers. The silver lining: Hanko, a German identity provider, handles the auth layer itself, so at least your user management and session handling stay in Europe, even if the OAuth flow touches Google or Apple.
You can at least put "Sign in with Spotify" first before Apple/Google - they have social login. I've even seen apps that have nothing to do with music offer it as an option.