HN is going to skew towards people with password managers & concerns about vendors locking you out. I think most people just want low friction - be that 'Sign in with', or passwordless-based authentication like 404media (you want to sign in? You've been emailed a code)
I'm not sure non-technical people have a good understanding of or experience with password less email login either. While doing tech support I've seen people get very confused at the need to open another app to login in or the fact that they're now logged in in the webview of their email app and not logged in in the app or browser they had been using (especially if the first thing that web view does is pop up a giant "try the app" modal)
> passwordless-based authentication like 404media (you want to sign in? You've been emailed a code)
How is this low friction to manually copy/paste a code from email as opposed to allow a password manager to log me in automatically?! This kind of authentication is the stupid current trend I hate the most TBH.