>Will they ever "sell out"?
Oh no, never. Don't worry, the usual investors are very well known for fighting for user autonomy (AMD, Nvidia, Intel,IBM, Qualcomm)
They are all very pro consumers and all backers are certainly here for your enjoyment only
These are all big hardware firms, which makes a lot of sense as a classic 'commoditize the complement' play. Not exactly pro-consumer, but not quite anti-consumer either!