From a marketing standpoint it seems like a baffling decision on Google's part.
I own a Pixel and while the hardware seems decent, I've had a buggy and annoying experience with Android, and it's been getting worse lately.
Are Google so high on their own supply that they think people use their phones out of preference for the OS? Because frankly it's not very good. That's like Microsoft thinking people use Teams because of its merits.
People buy Android phones because they can be had cheaper than an equivalent iPhone and because in spite of the buggy and inconsistent mess of an OS, you aren't beholden to Apple's regimented UX. Locking down Android will not give it a "premium experience"... It'll always just be "Temu iOS" at best.
> "Temu iOS"
Come on, that's absolutely laughable.
There are several topics where Android is significantly ahead to the point that iOS is just a toy, and there are areas where the reverse is true.
And I say that as a recent convert, so it's not like I have a decade out of date view of any of the OSs. In my experience I had more visual bugs in case of iOS than android (volume slider not displaying correctly in certain cases when the content was rotated as a very annoying example).
> Are Google so high on their own supply that they think people use their phones out of preference for the OS? Because frankly it's not very good
Honestly having gone back and forth between iOS and Android every three years or so, both OS are the same. It's not like the grass is really greener on the Apple side. The UX is virtually identical for anything that matters. Personally I put material Android above liquid glass iOS. The alleged polish of the Apple UX was lost on me when I had my last iphone.
The reason Google's moves are surprising has more to do with them embracing being a service player more and more with the arrival of Gemini and them having regulators breathing down their necks everywhere.
I guess they did it after the truly baffling US decision in the Epic trial but it's very likely to go against them in the EU.
Have you considered Graphene since you own a Pixel? It's a huge upgrade over the stock OS in terms of security, privacy and general reduction of bloat.