You just have to click on "Feeds" then you can filter to friends, groups, or pages you follow. That said they have been slowly burying where you can click on "feeds" to get there, so I just bookmark them. I never look at the main page it's just pure garbage.

I will say facebook ads are the most relevant ads ever for me. I click on them all the time because they're actually interesting to me. But at the same time all the products/clothing is so expensive I never convert.

What I dont like is Alerts becoming just another feed to fill with spam and not real notifications.