The whole article doesn't even contain the word 'AI' or 'LLM." There is zero explanation about why they think it's caused by an AI Meta deployed recently. The clickbait game is crazy.

> We manage millions of dollars in annual Meta ad spend.

Oh nvm. They're full-time clickbaiters... what else did I expect.

> They set up a dedicated work account, which, by the way, is standard professional practice

Standard professional practice invented by ad agencies themselves, against Facebook's policy[0].

[0]: https://www.facebook.com/help/975828035803295/