On top you have news outlets and educated people not being clear what they are. See from the article:

He has long argued tariffs boost American manufacturing - but many in the business community, as well as Trump's political adversaries, say the costs are passed on to consumers

It’s reported as if someone still needs to figure out who pays the tariffs in the end. I’m aware that tariffs are a lever to potential move buying behavior and give incentives to move production locally. But in this instance and how it’s/ was implemented it’s clear who is the paying for it.