Ok but this is how the market is supposed to work. If the incumbents aren't doing what their customers want, then competitors can rise and fill the gap and compete.
This isn't a shortcoming, it's a competitive market working as intended.
Lets not forget there is no competitors. There is one competitor- the chinese state, one huge company willing to subsidize any endeavor that will help it fmgain more marketshare with already captured markets.
The market doing what it's supposed to do does not negate that the market segment has only been left open because of overly myopic businesses.