I got distracted by how incredible owning milk.com is
He used to (maybe still does) have a page where he talked about turning down millions of dollars for it.
In an incredible coincidence, I just yesterday listened to a podcast episode that discussed milk.com.
https://www.npr.org/2025/09/03/nx-s1-5526903/domain-name-val...
https://milk.com/value/
Also the server header is "lactoserv"