I'm not concerned, they're accelerating research and development into hardware and more optimal models. People forget that you can locally host some of the early models quantized to 4 with reasonable inference with a 4080 and 64gb of ram. There are daily tools being released that are a simple click and run, without much hassle other than downloading the model and you're off and running.

Yes there is mad dash by Google, Oracle, Microsoft, Meta, and China not to cede their position to each other - it actually isn't about who will buy or pay for the service its more of a Business Strategic position to obtain critical mass in a new market using their massive reserve of cash. The users right now are insignificant to their goal - they probably aren't even given a second thought.