I think as a society we miss some kind of 'laws', or 'rules' around accounts and banning.
I feel that sometimes corporations have all 3 montesquieu powers. Google can define eulas, decide if you should be punished, and apply a ban.
Can a shop decide who to serve? I may be wrong, but big tech should not be able to 'just close' accounts, or demonetize accounts on their whim.