You’re also touching on a rather large ignored issue in this article, that this NASA truck aerodynamics project was directly connected to the 1973 oil crisis and a government wide effort to reduce oil consumption, not just some epiphany by some guy on a bike.
Both can be true. Sounds like the classic: necessity is the mother of invention
I don't understand why you put such a negative spin on this. Who loses when trying to become more energy efficient?