I don't like it. I feel like every element in the page is shouting at me, abandoning any notion of visual hierarchy. I wonder how Japanese designers regard that concept.
The funny thing is, Western minimalism is strongly influenced by Zen, which is diametrically opposed to this.
I respectfully disagree. If you compare the western designs in the article to the Japanese ones, the western designs have these giant banners and images that insist on themselves. Those are the ones that are shouting. It's like the Japanese pages are presenting information and the western pages are trying to be highway ad banners.