This seems false to me. Commodore and Apple were blitzing every advertising medium and especially TV ads in the early 1980s.
Worryingly revisionist to compare 1980s media advertising budgets to what's going on now (even if they were 'high' for the time).
Atari too
Worryingly revisionist to compare 1980s media advertising budgets to what's going on now (even if they were 'high' for the time).