Because it encourages the weird cosplayers, who will then claim to be "more Italian than the Italians", which is complete nonsense.
Because it's weird fetishisation of European cultures that are both seen as superior to American culture, but also at the same time as inferior.
Because it's rooted in weird beliefs in blood magic; that DNA somehow confers culture.
No, the word people use to describe themselves does none of these things. It's just a word.