alt Hacker NewsAt age 13 I pitched a candy idea to Mars Bars as part of a school project to write business letters. I loved Snickers at the time but was tired of unwrapping so many fun-size ones from Halloween. I told them something like - “you should just put the fun-size candies in a big resealable bag, so people can eat as much as they want without dealing with the wrappers. You can call them unwrapped minis. All you have to do is create new packaging and re-use the fun-size bars!”
I found the CEO’s corporate address somewhere online and sent the letter to him, never to hear back.
Then, around 8 months later, I saw my first ad for Snickers Unwrapped Bites on TV and freaked out. They had immediately implemented my idea, which as a kid was amazing, but I’ll never forgive them for not writing back. Especially because none of my friends ever believed me.
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I wonder if they have a policy about not accepting ideas / replying to people don't think their idea was stolen. I know TV shows have that policy so nobody can accuse them of plagiarizing their script idea.
I sent steve jobs ([email protected]) an email saying that MacOS should have an unspoofable dialog for the system password authorization, same way they have for DRM videos etc. I also suggested the user could choose a secret phrase or image to be displayed in the dialog during system setup. Never heard back. This was when Steve was alive and in charge. And to this day anyone can spoof the system password dialog and steal the system password…
I pitched a "crit Doritos" idea to Pepsi just recently, but sadly they haven't implemented it :-)
I am sorry to say this, but there is a zero percent chance your letter influenced their product roadmap in an 8 month timeline.
8 months later sounds too short to have taken your idea, I'm guessing launching a product at Mars scale takes like 2 years. This is probably why the always say they cannot take ideas sent by external people... but on the other hand if this came from the CEO, probably could be fast tracked. So 80/20. Do you remember who was the CEO?