Agreed, cardio is actually generally enjoyable, hence the massive popularity of run clubs and marathons. It is unpleasant for the first couple months of someone 20 years sedentary and overweight going into 9/10 effort runs though (when they should jog)
> the massive popularity of run clubs and marathons
A few hundreds/thousands members in cities of millions doesn't equate massive popularity. Doing cardio is unpleasant to most people, I don't understand why it's so important to cardio enthusiasts to frame them as being liars or unaware? That's not convincing anyone and your energy would be better spent trying to find other ways to entice people.