Very disappointed by this. I've been a customer for many, many years on a Family plan, but I do not understand this price raise. The only reason they raise price is definitely because of the need to answer to investors, and the necessary enshitification that follows. While I understand every business needs to generate revenues, they put on us, the customers, the burden of their rapid hiring spree and growing operating costs. It's just sad. There is just so much you can charge for managing passwords, and the family plan becomes way too expensive for the value it truly provides. We will need to switch to a less expensive competitor.