Likely a combination of business-friendly policies (low tax, no employer payroll tax, etc.) and proximity to ports. Houston is the 6th [1] largest port in the USA.
[1] https://pangea-network.com/busiest-and-biggest-ports-in-the-...
I agree with you on all of these except: low tax
I grew up in DFW.
My house in WI is assessed at a significantly higher value than my siblings house in Ft Worth.
My 2025 property tax bill ~$5k, my 2025 state income tax - not gonna publish it here but not all that significant.
Sibling in Texas property tax bill: ~$14k. Significantly higher than my state income tax + property tax.
Also, I don't have to live in Texas.
Given that this is being done in large part to appease Trump the fact that it's a red state surely has something to do with it too.
Apple also managed to build a Houston factory quickly there, it was announced in Feb 2025 and was starting production by August which is pretty impressive.
https://www.houstonchronicle.com/business/economy/article/ap...