Well, um.. Forgive me for not being in the market for a showerhead in the last few years and / or not knowing about this one company that I didn't see at Home Depot/Lowes when I did buy a couple of them?
I admit I'm probably an outlier, but in terms of durable goods, I'd pay 30-50% more for lots of things if they were "made in the USA" or "made in Canada" (any western country) and it meant something - like, better parts availability, repairability, documentation, support, etc. Not all of them, but something - AND, it was paying domestic imports / reducing imports.
I'm not living paycheck to paycheck, but I'm not wealthy.
I haven't heard of the brand either, they just happened to actually run the experiment. I think you'd just have to pretend that both options are presented in a hardware store next to each other: identical product, company, warranty, support phone number, etc. Are we really buying the more expensive one just because it's made in USA or will we just say that we will do that and act in our own best interests by saving our money?
> and it meant something - like, better parts availability, repairability, documentation, support, etc.
But remember, this bit isn't related to the country that assembled the product, it has much more to do with the company and brand doing the post-sales support, marketing, and the rest of the customer-facing stuff. The Mac mini isn't getting a better post-sale experience just because it's going to be assembled in Houston. The product and company are identical.
Finally, I think it may be worth recognizing that there's a growing perception that Chinese products are the best ones, just like how people felt about many American products built in the post-WW2 era. I would subscribe to this perception that Chinese products are more likely to be good than products made in many other countries. They just have the ecosystem and the most expansive, skilled high volume manufacturing on the planet.
You’re not alone. I’m a self-funded startup founder and I still buy Made in USA goods (clothes, appliances, tools, supplies, equipment, etc). For me the price isn’t the main factor, it’s simply that I want to support the countries I like. Been doing this for 10 years now. Based in London so I also buy Made in England things too. Never ever support authoritarian regimes!