I spend $200-300 per week at whole foods, much to my own chagrin and moral discomfort.
AFAICT, the numbers Matt’s referencing include Whole Foods so that’s a Whole Foods + Amazon.com $3,000.
Frankly, I think a lot of people have lost perspective on just how rich the average American household is: Around $145k annual income.
Not shocking that Amazon is capturing 2% of that gross.
If it brings you moral discomfort, why do you shop at whole foods? Shopping at Walmart (or whole foods!) would also bring me moral discomfort, so I just ...don't do it.