don't worry that we got the wrong requirements from the customer, chose an impossible deadline, priced it wrong, and there's no market, we can just vibe code our way out of it??
In an odd way you’re absolutely proving the article’s point. The requirements, deadline, pricing, idea, implementation, customer story, these are the things that matter and are hard. Compared to that, code is easy.
The point is that even in case of total product management failure, the cost of failing is much lower both in time and money.