I was surprised to see this "impose ideology" line show up in the Heritage Foundation's project 2025 discourse, citing the example of generative AI making images of black of female Vikings. An obvious dog whistle to white purity. The argument seeming to be that early attempts at guard rails to prevent model bias of generating mostly white men when prompted for images of things like managers etc, were imposing woke ideology, but removing these guardrails all together, and letting models act in alignment with existing social representation biases, there is apparently no ideology being imposed at all. Because their way is just the normal way, and everything else is ideology. I remember first seeing this Viking thing show up in the Discord channel discussing the Dalle Beta, then the next time it was in a white-house statement.