Right. But we're at stage 2 now.
Stage 1, the SOTA LLMs of current top vendors, started with general feel-good alignment and ideology that's compatible with progressive western sensibilities (so quite neutral, even if not completely), and gradually adjusted to address issues that could generate bad press and hurt revenue.
Now that these are established, anything new - such as, but not limited to, those "national" LLM projects popping up around the world - need to differentiate themselves from the incumbents - and that implies more bias and ideology, since you can hardly have less bias and ideology than what Stage 1 LLMs have.