Yeah. As a olde ex-carrier type person, I want burst mode unlimited, I expressly do not want continuous saturated unlimited, if that makes any sense. So if you tune the service to warn me “you’ve used 10% of your cap in five minutes so we’ve slowed your service down temporarily, respond with YES if this is intentional and we should speed it back up, otherwise it’ll reset in the morning”, that would be an example of best in category service that’s on my side rather than the carrier’s overage fees profit line item.

I don’t mind that you have caps, I consider caps to be a marketable form of 90th percentile billing to consumers, so please don’t take this as “remove all caps” — but definitely find an in-between that’s more nuanced than “you reach arbitrary threshold 50G at 1gbps 5G and so it only took 8 minutes and 40% battery, too bad so sad now your entire month of data is at DSL speeds”. (This sarcastic tone is not a critique of you! but of the general carrier practices that leave me worried about you.)

In a dream world my usage percentile for the past 30 days would be inversely proportional to my bandwidth speed so that momentary usage to download a software update had no meaningful impact, but running nonstop continuous data for four hours straight caused a measurable drop in bandwidth (which protects my battery and the network health). It’s not fiber-optic or fixed-installation wireless and I do respect the shared base antenna capacity problems!

Charge $5 more for everyone, and then rebate $5 against your next bill if you don't go over X GB or whatever.

It ends up being the same as charging $5 if you go over, but it'll feel much more premium.

I would like to try Cape. How do guys deal with IMEI tracking from folks like Google when i search or use their email? Or that one is beyond your control?