I'm sure you can't share details but would be cool to hear more about it generally speaking, what worked and not etc. Especially if it involved HN.
Our company is being attacked rn in tech media and at least some of it, gut feeling wise, seems obviously sponsored / promoted by competitors. I know that's not surprising, but never watched it happen from this side before.
The key was to present what looked like a lively debate. The dirty trick was to have the "bad side" over state the position horribly. For example, to make Republicans look bad we'd start having their fake personas use subtle racism.