People don’t use public transport for many reasons other than this, personal safety and comfort being two big ones that no amount of optimisation can fix.
I’d rather get to work half as quickly if it means I don’t have to listen to a druggie issue schizophrenic violent threats towards random women throughout my journey (occurred just last week on a tram in Melbourne). Other cities I’ve been to and used public transport in (NYC, Portland, San Francisco, Dallas, Sydney) have been just as awful.
All these public policy wonks really do seem to forget that most of us want to get as far away as possible from the psychos that seem to make up an increasing share of society, time and cost be damned.
Increased ridership can help a lot with that. People typically behave better when there's a large audience.