Getting stories on the front page of HN can get them spread across the entire media. Also, you end up with a bunch of accounts that can upvote comments/posts that you're pushing and downvote/flag the ones that criticize them.
Lots of dumb blogs from unknowns about vibecoding entire products in a weekend using specific AI slop generators from new startups that are getting to the front page lately.
remember: 1) those accounts that are causing 10x as many em-dashes are the dumb AI accounts. The smart ones are at the least filtering obvious tells from the output. They might even outnumber the dumb ones.
2) Also, a lot of people are real, but using AI to make themselves sound smarter. It's not necessarily completely nefarious.
Using em-dashes as an estimate has to result in a bunch of undercounting and overcounting.