The joke is that Apple RAM pricing is now close to market level, they still have margin in there even at market prices, and they are notorious for supply chain management and locking in contracts/prices ahead of time. So doubt Apple will change anything here short term.

On the flip side if you're buying a new computer in 2026 - it's going to be even harder to justify not getting a MacBook, the chips are already 2 years ahead of PC, the price of base models was super competitive, now that the ram is super expensive even the upgraded versions are competitive with the PC market. Oh and Windows is turning to an even larger pile of shit on a daily basis.

My canonical example is I bought 12 sticks of 64GB DDR4LRDIMM for 400-430$. Now each stick costs 320$... Just a year ago...

Apple also uses a different kind of RAM (iirc a custom LPDDR5X to use with their Unified Memory SOC - not the same kind as the commodity RAM that everyone is putting in their PCs. So they aren’t competing with everyone on it. Plus they probably locked in their rates back in 2024 with their suppliers.