Still, isn't part of the hedonic treadmill merely marketers dream of number goes up? If your software needs more specs, then surely it's doing more work and the hardware boys will gladly give you a monitor with more hz.

So, the causal link is more: why would software makers need to optimize when it benefits them to pretend the user _needs_ more hardware. Especially in the games realm. Surely going from 60hz to 240hx refresh rate was a practical loss in benefits per hz halfway through. But it ate up hardware resources along the way.