10 seconds to buy my wife a Pepsi? Why that estimate seems quite absurd.

First I would have to walk 10 miles into town. Then I would have to locate a purveyor of goods that carried Pepsi-Cola products...

Then I reckon we would spend a fort-minute dickering over price.

And finally trudging back home with my Pepsi product in tow.

Why, I'd be lucky to accomplish this herculean task in the very same evening.