alt Hacker News> There is no equivalent of the network effects seen at everything from Windows to Google Search to iOS to Instagram, where market share was self-reinforcing and no amount of money and effort was enough for someone else to to break in or catch up.
What is the network effect of Google Search?
Replies
johnsmith1840 • today at 8:03 AM
Companies competing to buy ad space and SEO of every website on too of it.
The main direct network effect is that Google uses heuristic data from users to improve their search rankings. (e.g. which links they click, whether someone returns quickly to Google after clicking on a link, etc)
Other factors that favor Google at scale:
- Sites often allow only the biggest search engine crawlers and block every other bot to prevent scraping. This has been going on for more than a decade and is especially true now with AI crawlers going around.
- Google search earns more per search than competitors due to their more mature ad network that they can hire lots of engineers to work on to improve ad revenues. They can also simply serve more relevant ads since their ad network is bigger.
- Google can simply share costs (e.g. index maintenance) among many more users.