I don’t know how much of an anecdote it is, but all the non-tech people with whom I talk about IA only know chatGPT. Competition is either non existent or the same thing. Among those, no one wants to pay the service, they just stop using it when limits are reached. I can’t say which users can turn the market around but chatGPT is indeed burned in the mind of many and because they don’t care about tech and are not interested in tech they won’t search for any other service it seems. Even after many discussions they don’t remember the names of other IA I told them