not necessarily, if openai managed to monetize free users. Could be through advertising, or integrations with marketplaces on commission (e.g. order your next Hello Fresh through ChatGPT? Get recommended a hotel?)
They could succeed where Alexa failed. A free user can even bring in more than a paid user if you look at some platforms like spotify, where apparently there is a large chunk of free users generating more income through ads than if they would pay
We are so far away from ordering stuff from LLM