alt Hacker News> Advertising requires good user models to work…
…and yet, everywhere I go I see massive advertisements on billboards, the sides of buildings, public transit, movie screens…
> Advertising requires good user models to work…
…and yet, everywhere I go I see massive advertisements on billboards, the sides of buildings, public transit, movie screens…
Yes, but still, targeting is done even in billboards based on the location's demographics based on census data. It's not random. Some countries in Asia (like Singapore, Malaysia) have digital bill boards to target certain demographics based on the time of the day or the estimated crowd demographic at a given bus stop. And a few of them even track eyeballs to count "views" of the ad.