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Raidion • today at 12:53 AM • 4 replies • view on HN

Really? Revenue loss was pretty directly tied to Elon replying and supporting some "jews vs whites" type posts in Nov 2023.

That caused Apple, Coke, and many other large clients to stop advertising.

Replies

abirch • today at 1:12 AM

My understanding is that Twitters revenue was

  5   billion in 2021
  4.4 billion in 2022 (When Elon made bid and took over company)
  3.4 billion in 2023
  2.6 billion in 2024
  2.9 billion in 2025
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YokoZar • today at 1:00 AM

Elon very publicly killed brand safety efforts. Advertisers care a lot about the context that their ads appear in.

hirsin • today at 12:58 AM

That would be the good argument, yes.

DoesntMatter22 • today at 2:36 AM

Mo biggie on revenue loss. They axed most of their staff and went from 2k devs to 30. Trade off seems fine

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