It might actually be that they mean what they say.

If you look at the numbers, this doesn’t resemble a company cutting because it’s in trouble. Block is profitable, gross profit has been growing double-digits year over year, and they’re guiding roughly ~18% gross profit growth into 2026 with strong expected expansion in adjusted operating income and EPS. That’s not a balance-sheet emergency.

You can argue they overhired in 2020–2022 and are normalizing. That’s plausible. But the financials don’t suggest a company scrambling to survive. Cutting that aggressively while guiding strong forward growth is unusual if the only goal were short-term margin repair.

So while “it’s AI” can sound like PR, the numbers at least make it credible that this is a structural efficiency move rather than a distress signal.