Sadly, market incentives pretty much always go opposite of moral incentives because morals put breaks on decisions that multiply value for the company but the company itself exists for multiplying value. The profit motive is built into the reason for its existence. It's a contradiction that has a lower probability of resolving in favor of morals as the company grows in size and accrued capital. Whichever moral principles the leadership may have had at the beginning, they always erode or get perverted over time simply because the market always has a stronger pull.

I hate that, by the way, but what I hate even more is that this is somehow the most effective way to run economies that we've found so far, and it ends up this way because instead of unsuccessfully trying to safeguard against greed and sociopathy, it weaponizes them outright.